According to the survey, marketing specialists working in mass media companies in Russia planned to allocate nearly 69 percent of their total marketing and advertising spending on digital channels on average in 2022. The second-largest share was observed in the e-commerce sector, at over 68 percent.
What is the share of digital in your planned marketing and advertising budget for 2022?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adindex. (December 9, 2021). What is the share of digital in your planned marketing and advertising budget for 2022? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/
Adindex. "What is the share of digital in your planned marketing and advertising budget for 2022?." Chart. December 9, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/
Adindex. (2021). What is the share of digital in your planned marketing and advertising budget for 2022?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/
Adindex. "What Is The Share of Digital in Your Planned Marketing and Advertising Budget for 2022?." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/
Adindex, What is the share of digital in your planned marketing and advertising budget for 2022? Statista, https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/ (last visited January 06, 2025)
What is the share of digital in your planned marketing and advertising budget for 2022? [Graph], Adindex, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1317123/digital-marketing-share-by-industry-russia/
