Nearly all internet users aged 16-64 years in Kenya consumed online video content in the third quarter of 2023. Music videos had the highest audience at nearly 63 percent, followed by comedy, meme, or viral videos at roughly 55 percent. A little over 35 percent consumed educational videos, while just under 32 percent watched tutorials and how-to-videos.
Consumption of online video content in Kenya as of 3rd quarter 2023, by type
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Consumption of online video content in Kenya as of 3rd quarter 2023, by type
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Consumption of online video content in Kenya as of 3rd quarter 2023, by type [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/
We Are Social, und Hootsuite, und DataReportal. "Consumption of online video content in Kenya as of 3rd quarter 2023, by type." Chart. February 23, 2024. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/
We Are Social, Hootsuite, DataReportal. (2024). Consumption of online video content in Kenya as of 3rd quarter 2023, by type. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/
We Are Social, and Hootsuite, and DataReportal. "Consumption of Online Video Content in Kenya as of 3rd Quarter 2023, by Type." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/
We Are Social & Hootsuite & DataReportal, Consumption of online video content in Kenya as of 3rd quarter 2023, by type Statista, https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/ (last visited April 27, 2025)
Consumption of online video content in Kenya as of 3rd quarter 2023, by type [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1317074/consumption-of-online-video-content-in-kenya-by-type/
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