In a day, Indian short video platform users spent 22 minutes on the Zilli app launched by Xiaomi, making it the leading short-form video app in terms of daily usage in 2021. On the other hand, the app with the least daily consumption was Josh, on which users spent eight minutes on average during that year.
Leading short-form video platforms in India as of June 2021, by average daily usage
(in minutes)
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Bain & Company. (September 28, 2021). Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/
Bain & Company. "Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes)." Chart. September 28, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/
Bain & Company. (2021). Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/
Bain & Company. "Leading Short-form Video Platforms in India as of June 2021, by Average Daily Usage (in Minutes)." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/
Bain & Company, Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes) Statista, https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/ (last visited November 25, 2024)
Leading short-form video platforms in India as of June 2021, by average daily usage (in minutes) [Graph], Bain & Company, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1317038/india-popular-short-form-video-apps-by-usage/
