The amount of time Indian users spent daily on short-form video apps totaled 3.1 billion minutes as of the third quarter of 2021. This was a 64 percent increase as compared to the amount of time spent on such apps during the previous year. Moj and Josh emerged as some of the leading short-form video platforms in India after the government banned the use of the Chinese app, TikTok.
Time spent consuming short-form videos per day across India in 2020 and 2021
(in billion minutes)
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Redseer. (October 23, 2021). Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/
Redseer. "Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes)." Chart. October 23, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/
Redseer. (2021). Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/
Redseer. "Time Spent Consuming Short-form Videos per Day across India in 2020 and 2021 (in Billion Minutes)." Statista, Statista Inc., 23 Oct 2021, https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/
Redseer, Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes) Statista, https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/ (last visited December 21, 2024)
Time spent consuming short-form videos per day across India in 2020 and 2021 (in billion minutes) [Graph], Redseer, October 23, 2021. [Online]. Available: https://www.statista.com/statistics/1317036/india-time-spent-on-short-video-apps/
