The lion's share of short-form video content consumed in India in 2022 was in Indian languages other than English and Hindi. In fact, Hindi and regional language content accounted for 85 percent of short form video consumption that year. The government imposed ban on Tik Tok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.
Share of short-form videos consumed in India from 2019 to 2022, by language
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Share of short-form videos consumed in India from 2019 to 2022, by language
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EY. (May 3, 2023). Share of short-form videos consumed in India from 2019 to 2022, by language [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of short-form videos consumed in India from 2019 to 2022, by language." Chart. May 3, 2023. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. (2023). Share of short-form videos consumed in India from 2019 to 2022, by language. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY. "Share of Short-form Videos Consumed in India from 2019 to 2022, by Language." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
EY, Share of short-form videos consumed in India from 2019 to 2022, by language Statista, https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/ (last visited April 27, 2025)
Share of short-form videos consumed in India from 2019 to 2022, by language [Graph], EY, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1317034/india-short-video-consumption-by-language/
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