The largest share of ads reselling sportswear and sports shoes on Russian social media, blogs, and forums featured Adidas products, at 30 percent between March 1 and June 14, 2022. The second most popular foreign recommerce brand in that category was Nike. The listed international brands suspended their operations in Russia in response to the invasion of Ukraine, which has led to an increase in popularity of social recommerce of their products.
Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand
The source analyzed search queries in social media, messengers, blogs, and forums using a monitoring system YouScan and specific keywords, such as "offer," "on sale," "available," "sizes," "original," and "from the manufacturer" in combination with brand names.
The results considered mentions from Russia and those with an unidentified location.
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RBC.ru. (June 27, 2022). Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. "Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand." Chart. June 27, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. (2022). Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. "Share of Social Recommerce Ads for Sportswear and Sports Shoes in Russia from March 1 to June 14, 2022, by Foreign Brand." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru, Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand Statista, https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/ (last visited January 08, 2025)
Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand [Graph], RBC.ru, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
