Social networks used for online shopping in Spain 2021

Published by
Stephanie Chevalier,
Jun 22, 2023
In a 2021 survey, nearly half of social commerce shoppers expressed using Facebook for this activity. Instagram was the second most popular platform for social media shopping, with 44 percent of respondents. Far behind were YouTube and Twitter, each with three percent.

Social networks used for online shopping in Spain in 2021

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Sources

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Release date

January 2022

Region

Spain

Survey time period

October 21 to November 7, 2021

Number of respondents

2,200 respondents

Age group

18-65 years

Special properties

among those who purchased online in the last 12 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was asked by the source as follows: "¿A través de qué red social realizaste la compra?" ("Through which social network did you make the purchase?")
Single answer.

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Statistics on " E-commerce in Spain "

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Overview

7

Segments

6

Sites and apps

7

Shopping behavior

8

Payment preferences

5

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