Consumer willingness to pay a premium to save time China 2021, by income

Published by
Xin Ou,
Mar 1, 2024
According to a 2021 survey on Chinese consumers' willingness to pay a premium for convenience, 76 percent of the respondents earning 30,000 yuan or above indicated that they would pay a premium to save time. On the other hand, 53 percent of the respondents earning less than 8,000 yuan indicated they would rather spend more time than spend more money on a premium.

Willingness of Chinese consumers to pay a premium in order to save time in China as of June 2021, by income

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Release date

March 2022

Region

China

Survey time period

June 2021

Number of respondents

10,140 respondents

Age group

18-65 years

Method of interview

Questionnaire

Supplementary notes

Which of the following two descriptions do you agree with more?

One yuan equals to approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).

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