Weekly reach of offline news brands in Nigeria 2023

Published by
Doris Dokua Sasu,
Dec 13, 2023
In a survey conducted between January and February 2023, Channels TV, a Nigerian 24-hour news TV channel, achieved a reach of 48 percent in terms of its weekly usage in Nigeria. This made it the leading offline news brand in Nigeria. Moreover, the usage reach per week stood at 47 percent for The Punch, a Nigerian newspaper, and 42 percent for BBC (TV and radio).

Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand

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Source

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Release date

June 2023

Region

Nigeria

Survey time period

January to February 2023

Age group

18-50 years

Special properties

offline news brands

Supplementary notes

The source explains that data are based on online news users in Nigeria who are English speaking, more affluent, have attained higher formal education levels, and have higher probabilities to live in cities than the rest of the Nigerian population.
Survey results are not nationally representative.

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