In a survey conducted between January and February 2023, Channels TV, a Nigerian 24-hour news TV channel, achieved a reach of 48 percent in terms of its weekly usage in Nigeria. This made it the leading offline news brand in Nigeria. Moreover, the usage reach per week stood at 47 percent for The Punch, a Nigerian newspaper, and 42 percent for BBC (TV and radio).
Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand
The source explains that data are based on online news users in Nigeria who are English speaking, more affluent, have attained higher formal education levels, and have higher probabilities to live in cities than the rest of the Nigerian population.
Survey results are not nationally representative.
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Reuters Institute for the Study of Journalism. (June 21, 2023). Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/
Reuters Institute for the Study of Journalism. "Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand." Chart. June 21, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/
Reuters Institute for the Study of Journalism. (2023). Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/
Reuters Institute for the Study of Journalism. "Weekly Tv, Radio, and Print Media Reach in Nigeria in 2023, by Leading Brand." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/
Reuters Institute for the Study of Journalism, Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand Statista, https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/ (last visited November 05, 2024)
Weekly TV, radio, and print media reach in Nigeria in 2023, by leading brand [Graph], Reuters Institute for the Study of Journalism, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1316947/weekly-reach-of-offline-media-brands-in-nigeria/
