Interest in online news brands vs. journalists worldwide 2022

Published by
Amy Watson,
Nov 17, 2022
A global study held in early 2022 found that most news consumers in Finland, Germany, France, the United States, and the United Kingdom paid more attention to news brands when reading online news than journalists. Brazil was the only country where the majority of respondents - 46 percent - focused more on online news from journalists or commentators.

News consumers paying more attention to news brands than journalists when reading online news in selected markets worldwide as of February 2022

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Release date

June 2022

Region

Worldwide

Survey time period

January to February 2022

Number of respondents

see notes

Method of interview

Online survey

Supplementary notes

Question: When looking for news online, which of the following do you tend to pay most attention to?
Survey sample size as follows: Finland = 2,064, Germany = 2,002, UK = 2,410, USA = 2,036, Brazil = 2,022, France = 2,059.

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