According to a 2021 survey on reasons why consumers prefer domestic brands, 77 percent of the respondents in China indicated that they prefer domestic brands because they offered better value for the money. On the other hand, 45 percent stated that it is because of a sense of national pride.
Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021
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Accenture. (March 28, 2022). Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/
Accenture. "Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021." Chart. March 28, 2022. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/
Accenture. (2022). Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/
Accenture. "Reasons Why Chinese Consumers Prefer Buying Domestic Brands in China as of June 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/
Accenture, Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021 Statista, https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/ (last visited January 07, 2025)
Reasons why Chinese consumers prefer buying domestic brands in China as of June 2021 [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1316926/china-causes-of-consumer-preference-for-domestic-brands/
