According to a 2021 survey on accessing product or service information, 57 percent of respondents in China who already knew what they were planning to purchase indicated that they preferred accessing e-commerce websites for product or service information. On the other hand, 48 percent of the respondents indicated that they preferred a mall or an outlet experience.
Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021
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Accenture. (March 28, 2022). Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/
Accenture. "Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021." Chart. March 28, 2022. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/
Accenture. (2022). Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/
Accenture. "Preferred Channels for Product or Service Information among Consumers with Clear Purchase Needs in China as of June 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/
Accenture, Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021 Statista, https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/ (last visited January 07, 2025)
Preferred channels for product or service information among consumers with clear purchase needs in China as of June 2021 [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1316888/china-preferred-channels-for-product-information/
