The majority of Snapchat's users in South Africa aged 18 or older were women. 77 percent of the potential advertising reach of the social media platform were women as of January 2024. In addition, some 18 percent were men.
Potential advertising reach of Snapchat in South Africa as of 2024, by gender
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
Additionally, "gender data are only available for 'female' and 'male' users, but gender audience values may not sum to the total audience figure, so gender percentages may not sum to 100%".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of Snapchat in South Africa as of 2024, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of Snapchat in South Africa as of 2024, by gender." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of Snapchat in South Africa as of 2024, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Snapchat in South Africa as of 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of Snapchat in South Africa as of 2024, by gender Statista, https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/ (last visited December 21, 2024)
Potential advertising reach of Snapchat in South Africa as of 2024, by gender [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316850/snapchat-potential-advertising-reach-in-south-africa-by-gender/
