As of January 2024, Snapchat's potential advertising reach in South Africa was just over nine percent of the country's aggregate population. Furthermore, the share was higher in relation to the population aged 18 years and older, at nearly 12 percent. Considering internet users, the social media platform had an audience ad reach of just under 13 percent.
Potential advertising reach of Snapchat in South Africa as of January 2024
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
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We Are Social, & Hootsuite, & DataReportal. (February 13, 2024). Potential advertising reach of Snapchat in South Africa as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of Snapchat in South Africa as of January 2024." Chart. February 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of Snapchat in South Africa as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Snapchat in South Africa as of January 2024." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of Snapchat in South Africa as of January 2024 Statista, https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/ (last visited December 21, 2024)
Potential advertising reach of Snapchat in South Africa as of January 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1316846/snapchat-potential-advertising-reach-in-south-africa/
