As of January 2024, men represented nearly 52 percent of the potential advertising reach of the professional platform LinkedIn in South Africa. Moreover, the remaining roughly 48 percent were women. The total reach of LinkedIn advertisement among individuals aged 18 years or older reached about 30 percent that year.
Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender
Characteristic
Share of LinkedIn users
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The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender." Chart. February 23, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Linkedin in South Africa as of January 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender Statista, https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/ (last visited August 24, 2024)
Potential advertising reach of LinkedIn in South Africa as of January 2024, by gender [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316841/linkedin-potential-advertising-reach-in-south-africa-by-gender/