U.S. COVID-19 vaccine-hesitant adults social media news2021

An online panel conducted in the United States in August 2021 found that 83.9 percent of respondents who did not intend to be vaccinated against COVID-19 used YouTube, whilst 74 percent of those who were vaccinated, or intended to be, used YouTube. In addition, a quarter of vaccine-hesitant respondents reported using Twitter, whilst almost 40 percent of vaccinated or planning to be vaccinated respondents reported using Twitter. For Facebook, vaccine-hesitant respondents were slightly more likely to be users of the platform, whilst Instagram was marginally more popular with vaccine-willing respondents.

Social media and news consumption of COVID-19 vaccine-hesitant adults in the United States as of August 2021

Characteristic	Vaccinated or intend to be	Do not intend to be vaccinated	Overall sample
Use Facebook (%)	85%	88.3%	85.7%
Use Twitter (%)	39.5%	24.1%	36.1%
Use YouTube (%)	74%	83.9%	76.1%
Use Instagram (%)	55%	51.7%	54.2%
Watch Fox News (%)	42.09%	59.1%	45.3%
Watch MSNBC (%)	18.6%	7.5%	16.4%
Watch CNN (%)	41.3%	21.5%	37.5%

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Release date

2021

More information

Region

United States

Survey time period

July 20 to August 3, 2021

Number of respondents

574 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

According to the source: "This is the eighth of a series of reports tracking diffusion of misinformation. Data in this Wave were collected from an online panel of American adults, recruited by Qualtrics."

"The sample size was 574 (margin of error ≈ 4%). Fifty two percent of participants were female. The average age was 47.6 (SD = 17.61), with a range of 19 to 92. The sample was 62.5% white, 11.6% Black, and 3.0% Latina/Latino."

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