As of January 2024, the potential advertising reach of the messaging app Messenger in South Africa was just over ten percent of the country's total population. Considering individuals over 18 years, the share reached by advertisements via Messenger was slightly higher at around 15 percent.
Potential advertising reach of Messenger in South Africa as of January 2024
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of Messenger in South Africa as of January 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of Messenger in South Africa as of January 2024." Chart. February 23, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of Messenger in South Africa as of January 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Messenger in South Africa as of January 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of Messenger in South Africa as of January 2024 Statista, https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/ (last visited January 06, 2025)
Potential advertising reach of Messenger in South Africa as of January 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316831/messenger-potential-advertising-reach-in-south-africa/
