According to a survey among Southeast Asian consumers, half of the shoppers in Vietnam shopped on social media for the first time in 2021. Comparatively, 21 percent of the shoppers in Cambodia tried social commerce for the first time in 2021.
Share of first time shoppers on social media in Southeast Asia in 2021, by country
Characteristic
Share of respondents
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Visa Inc.. (July 17, 2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of first time shoppers on social media in Southeast Asia in 2021, by country." Chart. July 17, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. (2023). Share of first time shoppers on social media in Southeast Asia in 2021, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc.. "Share of First Time Shoppers on Social Media in Southeast Asia in 2021, by Country." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/
Visa Inc., Share of first time shoppers on social media in Southeast Asia in 2021, by country Statista, https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/ (last visited August 24, 2024)
Share of first time shoppers on social media in Southeast Asia in 2021, by country [Graph], Visa Inc., July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1316830/sea-share-of-first-time-shoppers-on-social-media-by-country/