As of January 2024, women in South Africa made up over 52 percent of the potential advertising reach of the social media platform TikTok. On the other hand, men accounted for the remaining 48 percent of the potential advertising reach in the country.
Potential advertising reach of TikTok in South Africa as of 2024, by gender
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
The source adds: data available only for users aged 18 and older but marketers are allowed to target ads to 13 years and older.
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of TikTok in South Africa as of 2024, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of TikTok in South Africa as of 2024, by gender." Chart. February 23, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of TikTok in South Africa as of 2024, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Tiktok in South Africa as of 2024, by Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of TikTok in South Africa as of 2024, by gender Statista, https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/ (last visited December 23, 2024)
Potential advertising reach of TikTok in South Africa as of 2024, by gender [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316824/tiktok-potential-advertising-reach-in-south-africa-by-gender/
