According to a 2021 survey on willingness to spend to highlight social status, 74 percent of the respondents in China earning 30,000 yuan and above indicated that they are willing to spend more on buying products that highlight their social status. On the other hand, 59 percent of the respondents that were earning 8,000 yuan and below indicated that they are not willing to spend more on buying products that highlight their social status.
Willingness of consumers to spend on social status items in China as of June 2021, by income group
Characteristic
I am willing to spend more on buying products that highlight my social status
I am unwilling to spend more on buying products that highlight my social status
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (March 28, 2022). Willingness of consumers to spend on social status items in China as of June 2021, by income group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/
Accenture. "Willingness of consumers to spend on social status items in China as of June 2021, by income group." Chart. March 28, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/
Accenture. (2022). Willingness of consumers to spend on social status items in China as of June 2021, by income group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/
Accenture. "Willingness of Consumers to Spend on Social Status Items in China as of June 2021, by Income Group." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/
Accenture, Willingness of consumers to spend on social status items in China as of June 2021, by income group Statista, https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/ (last visited December 22, 2024)
Willingness of consumers to spend on social status items in China as of June 2021, by income group [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1316820/china-consumer-willingness-to-spend-on-social-status-items-by-income/
