TikTok's potential advertising reach in South Africa for individuals over 18 years was close to 29 percent of the country's total population as of January 2024. Furthermore, the share reached by advertisements via TikTok corresponded to just over 43 percent of the people aged 18 and older.
Potential advertising reach of TikTok in South Africa as of January 2024
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
The source adds: data is available only for users aged 18 and older but marketers are allowed to target ads to 13 years and older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Hootsuite, & DataReportal. (February 13, 2024). Potential advertising reach of TikTok in South Africa as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of TikTok in South Africa as of January 2024." Chart. February 13, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of TikTok in South Africa as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Tiktok in South Africa as of January 2024." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of TikTok in South Africa as of January 2024 Statista, https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/ (last visited December 21, 2024)
Potential advertising reach of TikTok in South Africa as of January 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1316815/tiktok-potential-advertising-reach-in-south-africa/
