Instagram potential advertising reach in South Africa 2024

Published by
Natalie Cowling,
Feb 27, 2024
As of early 2024, Instagram's potential advertising reach in South Africa was just under 12 percent of the aggregated country's population. Among people aged 18 and older in the country, the advertising reach on this platform was roughly 16 percent.

Potential advertising reach of Instagram in South Africa as of 2024

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Sources

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Release date

February 2024

Region

South Africa

Survey time period

January 2024

Supplementary notes

The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".

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