Solutions employed over third-party cookie deprecation APAC 2021, by business type

Solutions employed over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by business type

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Release date

August 2021

Region

Asia, APAC

Survey time period

April 9 to 21, 2021

Number of respondents

207 respondents

Special properties

among media professionals working at brands, agencies, or publishers in Australia, India, Indonesia, and Japan

Supplementary notes

The acronym IDFA stands for 'identifier for advertisers'.

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Statistics on " Digital advertising in the Asia-Pacific region "

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Overview

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Market segments

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Ad spend and ad spend waste

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Ad reach

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Consumer preferences

4
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