In a survey conducted among media professionals in the Asia-Pacific region in 2021, the level of concern over ad fraud and quality-related issues differed significantly between the four major markets examined. In India, 100 percent of the respondents from brands, agencies, or publishers showed some level of concern over ad fraud, while 30 percent of respondents from Japan stated not to be concerned.
Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country
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Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country
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ExchangeWire, & OpenX. (August 4, 2021). Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/
ExchangeWire, und OpenX. "Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country." Chart. August 4, 2021. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/
ExchangeWire, OpenX. (2021). Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/
ExchangeWire, and OpenX. "Level of Concern over Advertising Fraud and Quality-related Issues among Media Professionals in The Asia-pacific Region in 2021, by Selected Country." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/
ExchangeWire & OpenX, Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country Statista, https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/ (last visited May 15, 2025)
Level of concern over advertising fraud and quality-related issues among media professionals in the Asia-Pacific region in 2021, by selected country [Graph], ExchangeWire, & OpenX, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1316774/apac-level-of-concern-over-ad-fraud-and-quality-related-issues-by-country/
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