Main advantages of physical stores vs. online stores in Spain 2023

Published by
Stephanie Chevalier,
Aug 10, 2023
When asked what relevant features physical stores offered that web stores did not, two-thirds of Spanish digital shoppers highlighted the convenience of trying the product before purchase and the possibility of being able to take it home directly. Meanwhile, a third of respondents highlighted the advantage of the speed of returns and exchanges.

Leading advantages of physical stores over e-commerce in Spain in 2023

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Release date

June 2023

Region

Spain

Survey time period

April to May 2023

Number of respondents

1,005 online buyers

Age group

16-70 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was asked by the source as follows: "¿Qué ofrece la tienda física que es importante para ti que no lo hace la tienda online?" ("What does the physical store offer that is important to you that the online store does not?")

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