According to a survey released in June 2022, 64 percent of U.S. connected TV (CTV) viewers prefer to watch ads if they would pay less. Further 57 percent of respondents stated to prefer CTV ads to linear television advertising.
Ad preferences of connected TV (CTV) viewers in the United States as of 2022
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Videonet. (June 6, 2022). Ad preferences of connected TV (CTV) viewers in the United States as of 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/
Videonet. "Ad preferences of connected TV (CTV) viewers in the United States as of 2022." Chart. June 6, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/
Videonet. (2022). Ad preferences of connected TV (CTV) viewers in the United States as of 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/
Videonet. "Ad Preferences of Connected Tv (Ctv) Viewers in The United States as of 2022." Statista, Statista Inc., 6 Jun 2022, https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/
Videonet, Ad preferences of connected TV (CTV) viewers in the United States as of 2022 Statista, https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/ (last visited November 18, 2024)
Ad preferences of connected TV (CTV) viewers in the United States as of 2022 [Graph], Videonet, June 6, 2022. [Online]. Available: https://www.statista.com/statistics/1316705/ad-preferences-ctv-users-us/
