According to a 2021 survey, 60 percent of U.S. adults aged 18 to 34 years said they went out of their way to avoid advertising when watching TV. By comparison, 45 percent of people aged 50 years and older said the same. 58 percent of all adults interviewed stated that do not mind watching ads if they are paying very little or nothing in order to watch TV content.
Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group
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Horowitz Research. (July 15, 2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group." Chart. July 15, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. (2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (Ott) Advertising Preferences among Tv Content Consumers in The United States as of May 2021, by Age Group." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research, Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group Statista, https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/ (last visited January 09, 2025)
Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph], Horowitz Research, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
