According to a 2021 survey, 60 percent of U.S. adults aged 18 to 34 years said they went out of their way to avoid advertising when watching TV. By comparison, 45 percent of people aged 50 years and older said the same. 58 percent of all adults interviewed stated that do not mind watching ads if they are paying very little or nothing in order to watch TV content.
Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group
Characteristic
18-34 years
35-49 years
50 years and older
Total
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Horowitz Research. (July 15, 2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group." Chart. July 15, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. (2021). Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research. "Over-the-top (Ott) Advertising Preferences among Tv Content Consumers in The United States as of May 2021, by Age Group." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/
Horowitz Research, Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group Statista, https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/ (last visited August 25, 2024)
Over-the-top (OTT) advertising preferences among TV content consumers in the United States as of May 2021, by age group [Graph], Horowitz Research, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1316704/ott-advertising-preferences-us-age/