According to a survey conducted in 2021 and in the first quarter of 2022 in the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain, 51 percent of LGBTQ+ respondents said LGBTQ+ inclusion could be improved in media and advertising by avoiding the stereotyping of people in messages transmitted in these channels. This was followed by 46 percent of respondents saying inclusion could be improved by more authentic and realistic depictions of LGBTQ+ people in advertising and programming.
Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022
Characteristic
LGBTQ+ identiying
Non-LGBTQ+ identifying
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LGBTQ+ respondents from the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain. Source indicates LGBTQ+ respondents as respondents who identify as bisexual, gay, lesbian, pan, fluid, queer, questioning, and unsure.
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Nielsen. (July 29, 2022). Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/
Nielsen. "Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022." Chart. July 29, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/
Nielsen. (2022). Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/
Nielsen. "Leading Ways Lgbtq+ Inclusion Can Be Improved in Media and Advertising According to Respondents in Selected Economies Worldwide between 2021 and The 1st Quarter of 2022." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/
Nielsen, Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022 Statista, https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/ (last visited August 24, 2024)
Leading ways LGBTQ+ inclusion can be improved in media and advertising according to respondents in selected economies worldwide between 2021 and the 1st quarter of 2022 [Graph], Nielsen, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1316664/leading-ways-lgbtq-inclusion-can-be-improved-media-advertising/
