As of January 2024, Facebook's potential advertising reach in South Africa was close to 43 percent of the aggregated country's population. Furthermore, the share reached by advertising via Facebook was higher for people aged 18 and older, at just over 64 percent.
Potential advertising reach of Facebook in South Africa as of 2024
The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".
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We Are Social, & Hootsuite, & DataReportal. (February 23, 2024). Potential advertising reach of Facebook in South Africa as of 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Potential advertising reach of Facebook in South Africa as of 2024." Chart. February 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2024). Potential advertising reach of Facebook in South Africa as of 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Potential Advertising Reach of Facebook in South Africa as of 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/
We Are Social & Hootsuite & DataReportal, Potential advertising reach of Facebook in South Africa as of 2024 Statista, https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/ (last visited December 22, 2024)
Potential advertising reach of Facebook in South Africa as of 2024 [Graph], We Are Social, & Hootsuite, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316626/facebook-potential-advertising-reach-in-south-africa/
