During a 2022 survey, it was found that internet users from Peru generally found advertising useful. As many as 95 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase or during the purchase process.
Usefulness of advertising according to internet users from Peru as of March 2022
* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Peru accounted for 9.6 percent of this number. Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?" Percentage points missing to 100 percent are probably due to rounding.
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IAB Brasil. (May 15, 2022). Usefulness of advertising according to internet users from Peru as of March 2022 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1316595/usefulness-advertising-peru/
IAB Brasil. "Usefulness of advertising according to internet users from Peru as of March 2022." Chart. May 15, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1316595/usefulness-advertising-peru/
IAB Brasil. (2022). Usefulness of advertising according to internet users from Peru as of March 2022. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1316595/usefulness-advertising-peru/
IAB Brasil. "Usefulness of Advertising According to Internet Users from Peru as of March 2022." Statista, Statista Inc., 15 May 2022, https://www.statista.com/statistics/1316595/usefulness-advertising-peru/
IAB Brasil, Usefulness of advertising according to internet users from Peru as of March 2022 Statista, https://www.statista.com/statistics/1316595/usefulness-advertising-peru/ (last visited November 05, 2024)
Usefulness of advertising according to internet users from Peru as of March 2022 [Graph], IAB Brasil, May 15, 2022. [Online]. Available: https://www.statista.com/statistics/1316595/usefulness-advertising-peru/
