Usefulness of advertising in Chile 2022

Published by
J. G. Navarro,
Aug 1, 2023
During a 2022 survey, it was found that internet users from Chile generally found advertising useful. As many as 89 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase or during the purchase process.

Usefulness of advertising according to internet users from Chile as of March 2022

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Sources

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Release date

May 2022

Region

Chile

Survey time period

March 2022

Number of respondents

4,260*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Chile accounted for 9.9 percent of this number.
Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"

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