During a 2022 survey, it was found that internet users Brazil generally found advertising useful. As many as 94 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.
Usefulness of advertising according to internet users from Brazil as of March 2022
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* The source interviewed 4,260 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay. Respondents from Brazil accounted for 23.5 percent of this number. Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"
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IAB Brasil. (May 15, 2022). Usefulness of advertising according to internet users from Brazil as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/
IAB Brasil. "Usefulness of advertising according to internet users from Brazil as of March 2022." Chart. May 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/
IAB Brasil. (2022). Usefulness of advertising according to internet users from Brazil as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/
IAB Brasil. "Usefulness of Advertising According to Internet Users from Brazil as of March 2022." Statista, Statista Inc., 15 May 2022, https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/
IAB Brasil, Usefulness of advertising according to internet users from Brazil as of March 2022 Statista, https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/ (last visited July 22, 2024)
Usefulness of advertising according to internet users from Brazil as of March 2022 [Graph], IAB Brasil, May 15, 2022. [Online]. Available: https://www.statista.com/statistics/1316587/usefulness-advertising-brazil/
