During a 2022 survey, it was found that internet users from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay generally found advertising useful. As many as 93 percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.
Usefulness of advertising according to internet users from Latin America as of March 2022
among respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay
Method of interview
Online survey
Supplementary notes
Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?" Percentage points exceeding 100 percent are probably due to rounding.
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IAB Brasil. (May 15, 2022). Usefulness of advertising according to internet users from Latin America as of March 2022 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/
IAB Brasil. "Usefulness of advertising according to internet users from Latin America as of March 2022." Chart. May 15, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/
IAB Brasil. (2022). Usefulness of advertising according to internet users from Latin America as of March 2022. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/
IAB Brasil. "Usefulness of Advertising According to Internet Users from Latin America as of March 2022." Statista, Statista Inc., 15 May 2022, https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/
IAB Brasil, Usefulness of advertising according to internet users from Latin America as of March 2022 Statista, https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/ (last visited December 25, 2024)
Usefulness of advertising according to internet users from Latin America as of March 2022 [Graph], IAB Brasil, May 15, 2022. [Online]. Available: https://www.statista.com/statistics/1316573/usefulness-advertising-latin-america/
