Communicating with customers during delivery in the UK 2021

Published by
L. Yltävä,
Mar 26, 2024
In 2021, when purchasing products online, six of ten retailers reported that carriers communicated with customers during shipping. According to the survey, the remaining 79 percent of the top retailers in the United Kingdom (UK) did not communicate with the customers at all or customers got the shipping notifications from shipping companies.

Communication channels with customers during delivery in the United Kingdom (UK) in 2021

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Release date

March 2022

Region

United Kingdom

Survey time period

December 2021 to January 2022

Special properties

200 e-commerce retailers

Supplementary notes

This question was phrased by the source as follows: "Who communicates with the customer during shipping? ".
Data based on 200 orders placed on the UK's top 200 e-commerce brands from December 2021 to January 2022. The top brands were chosen by Internet Retailing’s RXUK 500 2021 rankings. The returns were done during the same time period. An analysis was done afterward of the checkout, shipping delivery, and return processes of retailers.

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