Based on a survey conducted in the third quarter of 2023, almost 66 percent of the South African internet users were on social media to stay in touch with friends and family. Almost half of the respondents cited reading news stories on social media, which was the second most popular reason cited. Moreover, finding inspiration for things to do and buy ranked as the third main purpose for South Africans on social media. In contrast, the least reported reasons were making new contacts or supporting or connecting with good causes.
Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, und Hootsuite, und We Are Social. "Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, Hootsuite, We Are Social. (2024). Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, and Hootsuite, and We Are Social. "Most Popular Reasons for Internet Users in South Africa to Use Social Media as of 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal & Hootsuite & We Are Social, Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/ (last visited December 22, 2024)
Most popular reasons for internet users in South Africa to use social media as of 3rd quarter 2023 [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316431/social-media-usage-reasons-in-south-africa/
