In a survey conducted among media professionals from four major markets in the Asia-Pacific region in 2021, 87 percent of the respondents from India were somewhat or very concerned about the deprecation of third-party cookies and identifiers for advertisers (IDFA). In contrast, 49 percent of Japanese respondents stated to be concerned to some degree.
In 2021, Google announced that third-party cookies would be phased out from Google Chrome in the second half of 2023. As brands and agencies have been relying heavily on cookie-based consumer data for targeted ads, this is set to mark a significant change in the digital advertising landscape.
Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country
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Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country
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ExchangeWire, & OpenX. (August 4, 2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/
ExchangeWire, und OpenX. "Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country." Chart. August 4, 2021. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/
ExchangeWire, OpenX. (2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/
ExchangeWire, and OpenX. "Level of Concern over The Deprecation of Third-party Cookies and Idfa among Media Professionals in The Asia-pacific Region in 2021, by Selected Country." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/
ExchangeWire & OpenX, Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country Statista, https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/ (last visited April 17, 2025)
Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021, by selected country [Graph], ExchangeWire, & OpenX, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1316392/apac-level-of-concern-over-third-party-cookie-deprecation-by-country/
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