Next-gen materials are defined by the source as high performance and more sustainable alternatives to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins. Of the various alternative names listed as options in the 2021 survey, eco materials was the most popular choice among U.S. consumers, with over a quarter of respondents picking this option.
Preferred nomenclature of next-generation materials among consumers in the United States in 2021
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* Age, sex, and region quotas were established in accordance with 2019 population projections from the U.S. Census Bureau.
The report introduces next-gen materials by saying, "A new category of high performance and more sustainable materials are emerging as an alternative to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins."
Respondents were given a description of "next-gen materials" before completing the survey, including the following information, "In the last few years, rapid advances in science and technology have given rise to a new materials industry. Mission-driven companies are designing new types of materials for fashion, automobile, and homegoods products. Although made in different ways, these materials are all: High performance, More sustainable, Animal-free."
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Material Innovation Initiative. (September 1, 2021). Preferred nomenclature of next-generation materials among consumers in the United States in 2021 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/
Material Innovation Initiative. "Preferred nomenclature of next-generation materials among consumers in the United States in 2021." Chart. September 1, 2021. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/
Material Innovation Initiative. (2021). Preferred nomenclature of next-generation materials among consumers in the United States in 2021. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/
Material Innovation Initiative. "Preferred Nomenclature of Next-generation Materials among Consumers in The United States in 2021." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/
Material Innovation Initiative, Preferred nomenclature of next-generation materials among consumers in the United States in 2021 Statista, https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/ (last visited July 20, 2024)
Preferred nomenclature of next-generation materials among consumers in the United States in 2021 [Graph], Material Innovation Initiative, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1316384/next-gen-material-preferred-name/
