The largest share of potential advertising reach of the Meta platforms Facebook, Instagram, and Messenger in South Africa was at nearly 31 percent for individuals aged 18 to 24 years as of January 2024. Of those, women represented the majority, with 15.8 percent compared to the roughly 15 percent for men. Furthermore, people aged 25 to 34 years accounted for just over 30 percent of the reach, with a slightly higher share for women than men.
Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender
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Male
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The source specified that Meta's advertising resources release figures only for users aged 13 years and above and only specify figures for "female" and "male."
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DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, und Hootsuite, und We Are Social. "Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender." Chart. February 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, Hootsuite, We Are Social. (2024). Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal, and Hootsuite, and We Are Social. "Share of Combined, Deduplicated Potential Advertising Reach across The Meta Platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by Age and Gender." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
DataReportal & Hootsuite & We Are Social, Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender Statista, https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/ (last visited July 22, 2024)
Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1316376/meta-advertising-audience-by-age-and-gender-south-africa/
