In a survey conducted among media professionals from four major markets in the Asia-Pacific region in 2021, 67 percent of the respondents stated to be somewhat or very concerned about the deprecation of third-party cookies and identifiers for advertisers (IDFA). As for the individual markets, respondents from India showed the highest level of concern.
In 2021, Google announced that third-party cookies would be phased out from Google Chrome in the second half of 2023. As brands and agencies have been relying heavily on cookie-based consumer data for targeted ads, this is set to mark a significant change in the digital advertising landscape.
Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021
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Share of respondents
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ExchangeWire, & OpenX. (August 4, 2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, und OpenX. "Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021." Chart. August 4, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, OpenX. (2021). Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire, and OpenX. "Level of Concern over The Deprecation of Third-party Cookies and Idfa among Media Professionals in The Asia-pacific Region in 2021." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/
ExchangeWire & OpenX, Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 Statista, https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/ (last visited August 24, 2024)
Level of concern over the deprecation of third-party cookies and IDFA among media professionals in the Asia-Pacific region in 2021 [Graph], ExchangeWire, & OpenX, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1316347/apac-level-of-concern-over-third-party-cookie-deprecation/