According to a survey conducted among marketers worldwide in November 2023, 57 percent of respondents said the consumer trend that they were watching out for in the same year was generative artificial intelligence (AI), such as ChatGPT and Dall-E. Another trend was TikTok or social video which was mentioned by 49 percent of the respondents.
The short-video format of TikTok has taken the scene by storm. In 2023, the Chinese platform generated solid engagement rates for all the various influencer tiers – from nano to mega. As of April 2023, TikTok was the leading global unicorn – a start-up company with a value of over one billion U.S. dollars –followed by Musk’s SpaceX. However, multiple worldwide ban discussions revolve around the social media due to its highly engaging, or as some may deem addictive, character.
Leading consumer trends according to marketers worldwide as of November 2023
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Mediaocean. (January 31, 2024). Leading consumer trends according to marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/
Mediaocean. "Leading consumer trends according to marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/
Mediaocean. (2024). Leading consumer trends according to marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/
Mediaocean. "Leading Consumer Trends According to Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/
Mediaocean, Leading consumer trends according to marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/ (last visited July 22, 2024)
Leading consumer trends according to marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1316301/most-impactful-marketing-technology-innovations/