In March 2024, the active user penetration rate of Taobao among China's lower-tier market online shoppers reached almost 72 percent, making it the most popular online shopping platform among lower-tier consumers. Pinduoduo, China's leading online discounter, ranked second with an active penetration rate of 56.7 percent.
Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform
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QuestMobile. (May 21, 2024). Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform." Chart. May 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. (2024). Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile. "Active User Penetration Rate of E-commerce in Lower-tier Cities in China as of March 2024, by E-commerce Platform." Statista, Statista Inc., 21 May 2024, https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
QuestMobile, Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform Statista, https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/ (last visited December 22, 2024)
Active user penetration rate of e-commerce in lower-tier cities in China as of March 2024, by e-commerce platform [Graph], QuestMobile, May 21, 2024. [Online]. Available: https://www.statista.com/statistics/1316273/china-lower-tier-mobile-shopping-penetration-by-platforms/
