Programmatic share in digital ad spend by region 2022

Australia & Oceania is leading the ranking by (non-)programmatic ad spending share in the 'Programmatic' segment of the digital advertising market, recording 82.75 percent. Following closely behind is North America with 81.24 percent, while Central America is trailing the ranking with 72.04 percent, resulting in a difference of 10.71 percentage points to the ranking leader, Australia & Oceania.

Find other insights concerning similar markets and segments, such as a ranking by country regarding share in the social media advertising segment of the digital advertising market and a ranking by country regarding ad spending in the search advertising segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Share of programmatic in digital advertising spending worldwide in 2022, by region

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.

Structure:
Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.

Additional information:
The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

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