According to a 2021 survey of consumers in the United Kingdom (UK) who purchase new clothing items, the willingness to pay more for plant-based leather than animal leather was conditional. Most consumers wanted the quality, sustainability, or ethics of the product to be proven before they would consider spending more on the item. Roughly 15 percent of respondents said that they would pay the same for plant-based leather as they would for animal leather.
Would you be willing to spend more on an item made from plant-based leather, compared to animal leather?
Consumers who say they purchase new clothing and accessories
Supplementary notes
Demographics breakdown of the sample was as follows:
Gender: Female (51%), Male (49%)
Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%),
55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%),
North East (4.8%), Yorkshire & Humber (8.8%), East of
England (8.8%), West Midlands (8.8%), East Midlands
(7.8%), Wales (4.8%), Northern Ireland (2.2%), London
(12.8%), South East (12.8%), South West (8.8%)
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The Vegan Society. (August 17, 2021). Would you be willing to spend more on an item made from plant-based leather, compared to animal leather? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/
The Vegan Society. "Would you be willing to spend more on an item made from plant-based leather, compared to animal leather?." Chart. August 17, 2021. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/
The Vegan Society. (2021). Would you be willing to spend more on an item made from plant-based leather, compared to animal leather?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/
The Vegan Society. "Would You Be Willing to Spend More on An Item Made from Plant-based Leather, Compared to Animal Leather?." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/
The Vegan Society, Would you be willing to spend more on an item made from plant-based leather, compared to animal leather? Statista, https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/ (last visited December 31, 2024)
Would you be willing to spend more on an item made from plant-based leather, compared to animal leather? [Graph], The Vegan Society, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1316235/plant-based-leather-spend-uk/
