GMV of major B2C e-commerce platforms during 618 festival China 2024, by type

Published by
Yihan Ma
,
Dec 20, 2024

During the mid-year shopping festival in 2024, home appliances were the most popular products on China's traditional e-commerce platforms, with a GMV of around 76 billion yuan. Skincare products ranked second with a transaction value of about 26.1 billion yuan.

Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan)

CharacteristicGMV in billion yuan
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Statistic: Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan)

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Release date

June 2024

Region

China

Survey time period

2024

Special properties

figures are collected from comprehensive e-commerce platforms

Supplementary notes

*China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

Comprehensive e-commerce platforms included Tmall, JD.com, and Pinduoduo

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

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