During the mid-year shopping festival in 2024, home appliances were the most popular products on China's traditional e-commerce platforms, with a GMV of around 76 billion yuan. Skincare products ranked second with a transaction value of about 26.1 billion yuan.
Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Syntun. (June 19, 2024). Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. "Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan)." Chart. June 19, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. (2024). Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. "Gross Merchandise Volume of Traditional E-commerce Platforms during China's Mid-year Shopping Festival* in 2024, by Product Category (in Billion Yuan)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun, Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) Statista, https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/ (last visited November 22, 2024)
Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) [Graph], Syntun, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/