During the mid-year shopping festival in 2024, home appliances were the most popular products on China's traditional e-commerce platforms, with a GMV of around 76 billion yuan. Skincare products ranked second with a transaction value of about 26.1 billion yuan.
Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category
(in billion yuan)
Characteristic
GMV in billion yuan
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Syntun. (June 19, 2024). Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. "Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan)." Chart. June 19, 2024. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. (2024). Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan). Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun. "Gross Merchandise Volume of Traditional E-commerce Platforms during China's Mid-year Shopping Festival* in 2024, by Product Category (in Billion Yuan)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/
Syntun, Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) Statista, https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/ (last visited July 28, 2024)
Gross merchandise volume of traditional e-commerce platforms during China's mid-year shopping festival* in 2024, by product category (in billion yuan) [Graph], Syntun, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1316214/china-gmv-during-618-shopping-festival-by-product-type/