Most popular FMCG brands in Czechia 2021-2023, by CRP

Published by Statista Research Department, Aug 19, 2024

From 2021 to 2023, Orion was the most popular FMCG brand in Czechia. In 2021, Orion got 80 consumer points, a year later 69 points, and in 2023. Orion was followed by Kunín with 70 points in 2021, 56 points in 2022, and 54.5 points in 2023.

Ranking of FMCG brands in Czechia from 2021 to 2023, by consumer reach points

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Sources

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Release date

May 2024

Region

Czechia

Survey time period

2021 to 2023

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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