In both 2021 and 2022, Orion was the most popular FMCG brand in Czechia with 80 consumer reach points in 2021 and 69 points in 2022, followed by Kunín with 70 points in 2021 and 56 points in 2022, and VITANA with 61 points in 2021 and 56 points in 2022.
Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points
(CRP)
Characteristic
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2022
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* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (May 24, 2023). Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/
Kantar Worldpanel. "Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP)." Chart. May 24, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/
Kantar Worldpanel. (2023). Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/
Kantar Worldpanel. "Ranking of Fmcg Brands in Czechia from 2021 to 2022, by Consumer Reach Points (Crp)." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/
Kantar Worldpanel, Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP) Statista, https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/ (last visited July 03, 2024)
Ranking of FMCG brands in Czechia from 2021 to 2022, by consumer reach points (CRP) [Graph], Kantar Worldpanel, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1316205/czechia-leading-fmcg-brands-by-crp/