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GMV of major e-commerce platforms during 618 shopping festival China 2024, by type
In 2024, China's major e-commerce platforms reported a GMV of 740.8 billion yuan during the 618 shopping festival that year. Comprehensive e-commerce platforms, including Tmall, JD.com, and Pinduoduo contributed the most GMV during the 618 sales, totaling 571.7 billion yuan.