GMV of major e-commerce platforms during 618 shopping festival China 2024, by type

Published by
Xin Ou,
Jun 21, 2024

In 2024, China's major e-commerce platforms reported a GMV of 740.8 billion yuan during the 618 shopping festival that year. Comprehensive e-commerce platforms, including Tmall, JD.com, and Pinduoduo contributed the most GMV during the 618 sales, totaling 571.7 billion yuan.

Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival* in 2024, by type (in billion yuan)

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Release date

June 2024

Region

China

Survey time period

2024

Special properties

figures are collected from more than 20 e-commerce platforms

Supplementary notes

*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important Shopping Festivals in China. It takes place from the end of May to June 20 each year.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

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