GMV of major e-commerce platforms during 618 shopping festival China 2017-2024

Published by
Xin Ou,
Jun 21, 2024

In 2024, China's major e-commerce platforms reported a GMV of 742.8 billion yuan during the 618 shopping festival that year, decreasing from around 798.7 billion yuan in the previous year. The 618 shopping festival is the second-largest online sales event next to Single's Day sales in China.

Gross merchandise volume of main online shopping platforms during China's mid-year shopping festival* from 2017 to 2024 (in billion yuan)

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Release date

June 2024

Region

China

Survey time period

2017 to 2024

Special properties

figures are collected from more than 40 e-commerce platforms

Supplementary notes

*China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

Figures for earlier years were taken from previous reports.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

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