Programmatic ad spend in Latin America 2017-2028

Published by
J. G. Navarro,
Jun 20, 2024
In 2023, programmatic advertising spending in Latin America stood at 16.77 billion U.S. dollars. Furthermore, the corresponding expenditure was expected to increase to 23.6 billion dollars by 2028. Brazil, Mexico, and Argentina were the leading Latin American programmatic markets as of March 2024.

Programmatic advertising spending in Latin America from 2017 to 2028 (in billion U.S. dollars)

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Release date

March 2024

Region

LAC

Survey time period

2017 to 2023

Supplementary notes

* Forecast.

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Statistics on " Advertising in Latin America "

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Overview

5

Media benchmarks

8

Country comparison

8

Creative rankings

5

Brand rankings

3

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Topics

Advertising in Latin AmericaAdvertising worldwideAdvertising in BrazilAdvertising in MexicoAdvertising in Chile
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