In 2023, programmatic advertising spending in North America stood at approximately 255 billion U.S. dollars. The corresponding figure was expected to increase to roughly 386.5 billion dollars by 2028 in the region. In general, the spending on programmatic advertising worldwide has been growing steadily since 2017 and was expected to reach roughly 779 billion dollars by 2028.
Programmatic advertising spending in North America from 2017 to 2028
(in billion U.S. dollars)
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Statista. (March 5, 2024). Programmatic advertising spending in North America from 2017 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/
Statista. "Programmatic advertising spending in North America from 2017 to 2028 (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/
Statista. (2024). Programmatic advertising spending in North America from 2017 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/
Statista. "Programmatic Advertising Spending in North America from 2017 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/
Statista, Programmatic advertising spending in North America from 2017 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/ (last visited December 30, 2024)
Programmatic advertising spending in North America from 2017 to 2028 (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1316157/programmatic-advertising-spending-north-america/
