According to a survey among China's lower-tier consumers in July 2021, around a quarter of respondents aged between 26 and 30 years had used live commerce before and had positive impressions of it. In comparison, only 17 percent of those between 18 and 25 years old felt the same.
Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age
Characteristic
I’ve tried it, and the experience is very satisfactory
I haven’t tried it but would like to try
I’ve tried it, but the experience is not very good
among responents from China's tier-3, tier-4, and tier-5 cities
Method of interview
Online survey
Supplementary notes
Question: How about your experience of purchase on live stream platforms (such as Douyin/Kuaishou)? (Single Choice)
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (April 11, 2022). Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. "Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age." Chart. April 11, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. (2022). Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture. "Usage Rate and Satisfaction of Live Stream Commerce among Consumers Resided in Lower-tier Cities in China as of July 2021, by Age." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
Accenture, Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age Statista, https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/ (last visited January 08, 2025)
Usage rate and satisfaction of live stream commerce among consumers resided in lower-tier cities in China as of July 2021, by age [Graph], Accenture, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1316112/china-usage-of-live-commerce-among-lower-tier-city-consumers-by-age/
